Related vs Unrelated Diversification Essay - PHDessay.com.
A successful business diversification not only spreads the business risk across the diverse units but also adds a long term economic value to the company. The strategy for starting a new business is based on industry attractiveness test, the cost of entry and the better off test (Thompson, Peteraf, Gamble, and Strickland, 2016).
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This may lead you to believe that IBM has adopted a corporate level strategy of concentrating on a single business unit, but this is only half the picture. For IBM there is not one general type of corporate strategy that best suits their needs, but a combination of both a concentration on a single business strategy as well as a vertical integration strategy.
Generally, diversification can be devided into three groups: horizontal, vertical and geographical diversification. Horizontal diversification describes companies that are engaged in several different industries, whereas vertical diversification or integration exists in two variations.
The Walt Disney Company. Commonly known as Disney, The Walt Disney Company is a leading US international media conglomerate that is based in California. It ranks among the oldest entertainment media houses as recorded in history. The company has undergone rigorous changes over the years of broadcasting to accomplish various goals in the media.
Diversification strategies are used to expand the firm’s operations by adding markets, products, services or stages or production to the existing business. Kotler (2006) identifies three types of diversification strategies namely, concentric, horizontal and conglomerate. “Horizontal Diversification strategy” occurs where a company seeks.
Also, investment diversification isn't about the short-term ups and downs of specific financial markets. It's about the long-term performance of a broad variety of assets. Throughout all of the economic peaks and valleys of a lifetime, diversification still wins. William J. Bernstein made an interesting point in a March 2009 Money Magazine article.